Case Study : F Salon & Aesthetics

Client Overview :

F Aesthetics by FTV Salon in Ahmedabad is a luxury beauty and wellness brand known for its premium services ranging from skin and hair care to advanced aesthetic treatments. The brand aimed to generate qualified leads for five core services through Meta (Facebook & Instagram) ads:
- Body Slimming
- Laser Hair Removal
- Gemology Facial
- Instant De-Tan Treatment
- Hair Spas

Objective:

To drive high-quality leads for individual services while optimizing cost per lead (CPL) and maximizing return on ad spend .

Campaign Strategy :

We structured five distinct performance campaigns based on the above services mentioned. Each campaign was targeted with service-specific creatives and audience segmentation to reach potential clients in Ahmedabad. A sixth campaign (ADV+) was designed to support brand awareness and generate leads at scale.

Key Outcomes:

  • The Laser Hair Removal (LHR) campaign proved to be the most effective, delivering the highest volume of leads at the lowest cost per acquisition. It also achieved strong reach and engagement, making it ideal for future scaling.

  • The Branding & General Leads campaign contributed to broader awareness while maintaining a cost-effective performance, supporting overall visibility for F Aesthetics.

  • Some services like Slim Body and Instant De-Tan Treatment showed relatively higher lead costs, indicating opportunities for improvement in creative messaging or targeting strategy.

  • Overall, the campaigns collectively generated a healthy number of leads, achieved solid reach and impressions, and maintained a competitive average cost per lead across all services.

Services

Performance Marketing
Lead Generation

Publish Date

April 15, 2025
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Working Hours

  • Mon to Fri: 9:30 am - 6:30 pm
  • Sat: 9:30 am - 4:30 pm
  • Sun: 9:30 am - 12:30 pm

Our Location

  • A wing, 11th – 13th Floor,
  • Krish Cubical, Sindhu Bhavan Marg, Ahmedabad - 380059
  • Gujarat
  • INDIA

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Catchy Climbers – A top advertising and branding agency crafting impactful digital, social media, SEO, and content marketing strategies for brand growth.

Catchy Climbers – A top advertising and branding agency crafting impactful digital, social media, SEO, and content marketing strategies for brand growth.