17Apr
The New Rules of Influencer Marketing in 2025 Brands Must Know
Influencer marketing isn’t what it was five years ago. In 2025, platforms, audiences, and expectations have all shifted. Consumers now demand more authenticity. Algorithms favor relevance over reach. Brands that fail to evolve are losing attention—and money. Today’s influencer strategies require […]
30Mar
How To Use Artificial Intelligence In Digital Marketing
Many brands have utilized Artificial Intelligence to interact with their target market, since AI has the potential to construct simulation models and customize buying processes through suggestions and predictions made by machine learning technology. Amazon, for example, utilizes AI to […]
29Apr
Super Bowl Social Media Marketing: A Detailed History
Every marketing professional knows that the Super Bowl is the time to play your trump card. The size and diversity of the audience have made the football game just as important for the brands jockeying for air time as it […]
10Nov
Google’s Jagger Update – Dust Begins to Settle?
What happened? Webmaster’s, site owners, online businesses and SEO companies everywhere have been desperately trying to decipher the fallout from the longest and most grueling algorithm update in the history of the Internet. Relevancy and Revenue Generation are the two […]
