Case Study : Elieve Beauty & Wellness Salon
Client Overview :
Objective:
Key Outcomes:
- The Post Engagement Campaign performed exceptionally well in generating over 38,000 engagements at a very low cost per result, helping build strong visibility and interaction with the brand.
- Laser Hair Removal (LHR) emerged as the most cost-effective service campaign in terms of lead generation, with a significantly lower cost per lead compared to others.
- Facial and De-Tan Campaigns had higher lead costs, signaling a potential need to revise ad creatives, offers, or targeting to improve efficiency.
- Slim Body Campaign had the highest CPL, suggesting either low demand or weak ad messaging—an area that needs re-evaluation in future campaigns.
Insights & Recommendations :
- Optimize High-CPL Campaigns: Use testimonials, limited-time offers, or service videos to boost appeal for Slim Body and ISDT services.
- Retarget LHR Leads: Given the strong performance of LHR campaigns, retarget interested users with follow-up offers, consultations, or booking reminders.
- A/B Testing for Creatives: Implement A/B testing on headlines and ad visuals, especially for GF and De-Tan services to reduce CPL and boost CTR.
- Boost Awareness Year-Round: Use ongoing post engagement campaigns to maintain brand recall and organic growth beyond lead gen efforts.
The Meta Ads campaign for Elieve Beauty & Wellness Salon delivered valuable learnings and leads, particularly for Laser Hair Removal. With further refinement of underperforming campaigns and a focus on creative optimization, the brand is well-positioned to scale results and acquire more high-quality clients in future campaigns.
