Digital Marketing Agency
Digital Marketing Agency

Case Study - Homestead Caravan Park

Client Overview :

Homestead Caravan Park & Cabins is a picturesque retreat in Barcaldine, Queensland, catering to travelers exploring the outback. With a mix of self-contained cabins and powered/unpowered sites, the park is known for its welcoming atmosphere, seasonal events, and proximity to iconic attractions like the Tree of Knowledge.

Objective:

To increase brand awareness, improve online engagement, and drive direct bookings via digital channels by leveraging social media and performance marketing strategies for Australia country.

Campaign Strategy :

We structured five distinct performance campaigns based on the above services mentioned. Each campaign was targeted Australia country with service-specific creatives and audience segmentation to reach potential clients in Australia. A sixth campaign (ADV+) was designed to support brand awareness and generate leads at scale.

Key Outcomes:

  • Enhanced Online Visibility: Homestead Caravan Park is now a recognizable brand among outback travel communities on social media.

  • Increased Off-Season Bookings: Well-timed campaigns filled availability during shoulder seasons.

  • Improved Guest Engagement: Social proof, comments, and reviews increased significantly, reinforcing trust for future guests.

By combining creative social media storytelling with data-driven performance marketing, Homestead Caravan Park successfully increased its bookings, brand loyalty, and digital footprint — positioning itself as a must-visit destination in Central Queensland.

Services

Australia Performance Marketing
Social Media Management

Publish Date

May 30, 2025
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Catchy Climbers – A top advertising and branding agency crafting impactful digital, social media, SEO, and content marketing strategies for brand growth.

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Catchy Climbers – A top advertising and branding agency crafting impactful digital, social media, SEO, and content marketing strategies for brand growth.

Contact Us